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Interviews

Najma Foods
Najma Khatoon, spicing up meals

I hail from Kunri, district Umerkot, Zila Tharparkar, Sindh which is Asia's largest market for red chillies. I used to run a small general goods outlet from my home. We started this business after my husband retired from Pakistan Railways. We'd bring dry chillies from Kunri to grind and sell. One day I saw a newspaper ad of FWBL's micro credit scheme. I applied and obtained the Rs 25,000/- loan I asked for and paid it back in record time -- one year -- against repayment time allowed of two years. So when I asked for a second loan of 50,000/- they happily gave it to me. After expenses we made a profit of about a lac and a half rupees in 2-3 years, which is a great success for a small venture."

Initially, it was difficult to persuade shopkeepers to stock our products in competition with big names. But once they were satisfied, they became permanent clients. Now we have a name in the market and also advertise in the newspapers. We want to install a grinding mill and packing machine so as to expand production. Our only need is financial, which FWBL will resolve. We also want to add prepared masala mixes to our product range, such as Quorma Masala, Boti Kabab Masala, Chicken Tikka Masala, Biryani Masala as well as Siwayyian (vermicellies) under my name, next year. We hope to export to the UAE# some day. In the meantime, do please try some of our products. You'll come back for more", she said.


    Read Interviews From:

Ishrat Bibi
Faqiha Chandni
Sajida Azhar
Ghulam Sakina
Durre Shehwar Rizvi
Najma Foods
Naila Gurmani
Mrs Mussarat
Nadia Raja
Parveen Hilaluddin
Zeenat Saeed
Masarrat Misbah
Daulat Rahimtoola
Mr. & Mrs. Ashraf
Rehana Saigal