It all started from a simple exhibition from my home of cushion covers, waste paper baskets, mounted paintings and lamp shades all unique and meticulously executed. The sales and the acclamations from my clients gave me the confidence to think in terms of developing it into a serious business. Later I managed to get a shop (TANEEZ) at Park Towers but was afraid I wouldn't be able to keep up paying the rent. When I first approached FWBL, they were understandably cautious as it was a new venture but later decided I was a safe bet. I would say FWBL is a good judge of potential.

Within three months they saw the signs of success in my business. Our sales increased by 100 per cent every year. And they continued to extend me support. Prices at TANEEZ range from Rs 300 to Rs 10,000 - so there's something to suit every pocket. Taneez gifts are very popular at Karachi weddings. The same is with gold and silver jewellery with semi-precious stones that has received tremendous response. I hope to export them soon. I'm a style-setter and want to help people make their homes and their persona beautiful. That's the philosophy behind my business success.