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| SME SUCCESS STORIES |
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| ZOYA ALIEM |
| The Herbal Workshop |
Zoya Aliem made a beginning from her kitchen, preparing
skin and hair care products from vegetables, fruits and
herbs, for her friends. Today she owns a factory that
produces herbal, skin and hair care ranges. Purely made
from 100% natural Pakistani herbs, the products of “Herbal
Workshop" are simple and effective solutions for hair and
skin care. Her hard work and dedication has made her
achieve great success. She now regularly hosts beauty and
health show on PTV and Indus TV. |

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She has also been nominated for the prestigious "Fatima Jinnah Achievement Award" by the Government of
Pakistan. Her products are available at Avari Hotels and the Lahore Gymkhana Club. But the achievement she cherishes the most is the opening of The Herbal Workshop factory. Though all of this was achieved through her hard work, Zoya Aliem was constantly supported by FWBL through various financial services. |
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ATIQA AAMIR |
| Connoisseur |
A proprietorship of Atiqa Aamir,Connoiseur stocks foreign brands of shoes, belts, bags, scarves, belts, and body sprays. She has added Aldo brand amongst her products. |

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Aamir sustains her business by travelling to the US and
UAE, and has been doing so since 2003. Her relationship
with FWBL began in December 2004, When she received
a loan for Rs. 500,000. Since then her business has
flourished with sales reaching the to Rs. 30,000 a day.
Encouraged by the response she has received from her
Customers and the support of FWBL, she plans on opening a separate outlet for men, "Connoissuer for men".
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| SAQAF BOUTIQUE |
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Through proper planning, determination and help from
FWBL, Ms..Saqafestablished her boutique in 1992. Starting
with a simple loan of Rs.. 48,000, Saqaf has come along way
since then. Her business has expanded up to a quarter of a
million rUpees. Currently, Saqaf is planning on opening
another brand of her business. |
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