Almost 70% of the world's consumer products manufacturing companies are dealing in food products. Some of these companies are multinationals and have presencein all countries, globally. Food is a commodity that has great demand and is very seldom affected by the economic adversities faced by any country.

Nadia Raja started her business from her home and used to supply bakery products to local bakeries in Islamabad. To start a network in Lahore, she formed a partnership with Saadia Noon in 1993, who was already based there.
"Behind this success, the role of FWBL has been most encouraging and supportive at all levels. It is because of the. Bank's financial support that we have been able to expand". she says.